Responsive Web Design Checklist for 2020
© 2019 by Leon William
As smartphones and mobile devices continue to remain as the most widely-used platforms to access the internet, businesses pay extra attention to ensure that users get a seamless experience while accessing their websites on these devices. However, not all websites are mobile-friendly, which means that most of the features of those websites would remain dysfunctional if they are accessed on mobile devices. And this boils down to the fact that visitors would not be able to optimally experience the benefits that your website is designed to offer and this will lead to reduced levels of user engagement and decreased sales.
Did you know that more than 50 percent of search queries across the world come from mobile devices? Based on this trend, Google introduced the Mobile Page Speed Update in 2018 and you need to note that website load speed is now considered as one of the chief ranking factors for mobile search results. So if you are still waiting to transform your website into its mobile-compatible version, which is also referred to as responsive web design, chances are that you are losing your business.
5 Reasons Small Business Need to Go Mobile in 2017
© 2017 By Ian Naylor
When mobile websites started to gain traction just a few years ago, they were the cutting edge. The idea of a website that displayed perfectly on Smart devices with no pinching, zooming, or re-sizing necessary was a novelty. Only the most tech-savvy business owners added one to their marketing arsenal. But time travels fast in the world of technology. What used to be a novelty has quickly become a staple of successful online practice marketing. And the world has changed so drastically that now, if you’re not using one, your bottom line is probably much smaller than it could be.
1. Mobile Use has Grown 500 Percent over the Last Two Years (Google)
The mobile space is exploding, and so is the number of new customers it can bring to your practice. The growth of the last two years is only going to continue, and that means the number of clients relying on your website to be mobile-ready is getting bigger every day. If you want to keep and hold their attention, your information needs to be mobile-optimized so that it’s as appealing as it is accessible.
2. More People use Mobile Phones than Toothbrushes (Mobile Marketing Association)
That might seem crazy, but it’s true. The MMA estimates that 4.5 billion people worldwide use mobile phones, while only 4.2 billion use toothbrushes. That’s bad for teeth, but great for anybody with a mobile site. Numbers like that were unimaginable just a short while ago, but the message they send is clear; Mobile isn’t taking the world by storm. It already has.
3. Smart Devices Are Responsible for 28 percent of Global Internet Traffic (MarketingLand)
Here’s something else to chew on. More than a quarter of all traffic on the Internet comes from mobile devices. That means that at least l/4th of your potential new patients and referrals will see your mobile site (or lack thereof) before any other messaging your practice has to offer. It’s crucial to make sure that this all-important first impression lives up to their expectations.
4. 74 Percent of Mobile Users will not Wait Longer than Five Seconds for a Page to Load (Compuware)
Five seconds. That’s all you have to capture the attention and business of a new mobile patient. That time ticks by pretty quickly— it’s probably already passed in the time it took you to read this sentence. Mobile sites are engineered to deliver faster results than their traditional counterparts. They feature an optimized display and much lower loading times, and that means your site is up and running before that tiny five-second window has passed.
5. Not Having a Mobile Website Hurts your SEO Ranking (Search Engine Journal)
Google updates its algorithms at a head-spinning rate, but many of its more recent edits are placing a strong emphasis on tailoring search results to an individual device. In other words, Google responds to mobile search requests with mobile-optimized results. If you have a mobile website, that gives you preferential treatment, and an edge over your local competition. However, it also means that if your site isn’t mobile-ready, there’s a good chance it won’t appear in those search results (now 28 percent of all search requests) at all.
The good news is that getting a mobile website, complex as it might sound, is actually not a difficult process. Your website provider should be able to provide one in a very short timeframe. If you don’t already have one, give them a call. It’s probably the easiest way to reach more clients than ever before.
It is very important to have a strong Web presence for your business to survive. Whether you run an eCommerce website or not, it is still as important for your customers to find you online. Customers should be able to find you on multiple search engines in their top results — where their journey is most likely to begin.
Eighty percent of visitors search online before making any decision and 89 percent search the Internet for information and research. Therefore, it is worse to be invisible than fail completely. To ensure that your business always stays visible in this ever-changing world of SEO, you must learn a few significant developments in search engine optimization:
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